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John Paul Owles
President & CEO

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John Paul Owles
President & CEO

Joshua Tree Publishing For the past 25 years, I have been involved in the publishing and information technology business. I am a strong believer in the new media and its promise of reaching people around the world.

As President and CEO of Joshua Tree Global, I have developed cutting-edge technology and a network of experts to help turn entrepreneurs dreams into reality.


Ruchel Louis Coetzee

Author, owner of Ruchel, LLC
and Joshua Tree Global Advisor

RUCHEL, LLC will push the envelope of creativity to deliver strong multimedia messages worldwide.

Ruchel is owner of Ruchel, LLC, based in Ft. Lauderdale, Florida, and is the author of PULANI, A memoir of a young girl in apartheid South Africa, published by Joshua Tree Publishing. She advises Joshua Tree Global with her advertising, marketing, and video expertise.

Her clients have included Motorola, Dow Jones, Dunn and Bradstreet, AutoNation, Bellsouth, Pollo Tropical, Travelpro, and other Fortune 500 companies. Ruchel has interviewed celebrities such as Sean Penn, David Caruso, Dakota Fanning, Muhammad Ali, Richard Adams (Watership Down author), Walter Cronkite, the Shriver-Kennedy family, Sylvestor Stallone, Alice Cooper, artists Botero and Romero Britto, etc. She has also interviewed politicians Senators Clay Shaw, Max Cleland, Bob Graham, Harkin, CFO of Florida Alex Sink as well as the Dalai Lama, Prince Albert of Monaco.

Diane Bucci

Author
and Joshua Tree Global Advisor

Author Diane Bucci was born in Muskogee, Oklahoma, but has lived most of her life in Colorado. Married at age 19, Diane gave birth to Susie in 1982 and son Mikey in 1983. Mikey was diagnosed with Autism at age 3, and he began attending a preschool program at the University of Colorado Health and Sciences Center for autistic children which specialized in behavior modification. Dr. Sally J. Rogers was the director of the program.

Diane was elected President of the Colorado Autism Society when Mikey was 5, after being an active member promoting new awareness. She revised the educational pamphlet that was distributed by the local chapter and assumed the responsibility of writing the bi-monthly newsletters. Diane began writing humorous short stories about Mikey to add to the newsletters when she was short on material and received enormous response from members who urged her to compile them into a book. She began writing the book when Mikey was about 7 years old. At that time, his diagnosis was changed to Asperger’s Syndrome.

History of Joshua Tree Publishing

Founded in 1977 in Illinois as The Owl Network, Inc., Joshua Tree Publishing has been in the media and publishing field for 25 years. With the first edition of the Nevada Media Directory in 1985, Publisher John Paul Owles embarked on a career providing updated, comprehensive media information in the state of Nevada.

In 1999, the company began offering its Nevada Media Directory as a searchable database over the Internet for subscribers. With nearly 1,600 media contacts online, the online version of the directory keeps subscribers up-to-date with the ever changing Nevada media.

As technology became innovation in the book publishing field, Joshua Tree Publishing in 1999 started to help authors publish their books. Today the company has over 50 titles in print and has helped countless others start their own publishing companies.

In 2002, the company began providing website design, development, and hosting services to clients. Offering major hosting platforms including team collaboration sites, Joshua Tree Publishing's Owl Network offers a one stop solution for companies. In 2003, the company became a domain registration company so that clients could keep control of the domain registration all in one place.

In 2004, Joshua Tree Publishing returned to its root with the opening of a corporate headquarters in the northwest Chicago suburb of Schaumburg, Illinois. Down the street from Motorola and surrounded by Fortune 500 companies, Joshua Tree Publishing has been able to offer authors and clients true national coverage for the books and services.

In 2008, Joshua Tree Publishing moved to Chicago. With its downtown presence, Joshua Tree Publishing is able to offer state of the art technology and distribution.